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ITERATE

A habit of building the small version first

A collection of self-initiated products and experiments, shown as a pattern rather than as individual wins.

Consumer appExperimentsProduct discovery

The What If

What if the way to get good at inventing is simply to do it often?

What made it hard

Any single side project proves very little. The interesting signal is the repetition, and repetition is harder to present honestly than a single success story.

What we tried

A run of self-initiated products including Birthday.me, Gather, and Turf, each taken far enough to be used by real people.

What reality said

Most of them taught something the next one used. Presented individually they would overstate; presented as a practice they show how the front end of invention actually behaves.

The decision

ITERATE

ITERATE. Shown here as evidence of a working habit rather than as a portfolio of commercial outcomes.

Who worked on it

Sources: Andrew Stevens LinkedIn, public projects.

Try yours.

You don’t need to know whether the answer is software, hardware, or a process change. That’s the part we figure out.

What’s the question you keep coming back to?

Bring us a What if?

We’ll tell you quickly whether it sounds like an invent.me problem.